MARKETING INSIGHTS

Whether based on original research with our core audiences, or based on our own industry best practices, MJH Life Sciences™’s insights keep you abreast of the latest trends in the healthcare community.

MJH Associates Strengthens Brand in Market Becoming MJH Life Sciences™

MJH Associates, a full-service multimedia healthcare communications company is strengthening its brand in the market by rebranding to MJH Life Sciences™. The rebrand will form two new segments, multimedia operations and agency services, Truth Serum Network.

Why we’re investing in Dental Products Report

Helping dentists future-proof their practices is a big part of what we do, and now we’re applying that same philosophy to ourselves. Take a look at how we’re investing in Dental Products Report.

Sales Spotlight: Brian Haug

We’re delighted to welcome Brian Haug to our healthcare family! Brian is the new Executive Vice President of MultiMedia Healthcare Sales. Brian has 23 years in healthcare, bringing a solid reputation in the industry and a track record of success.

Can we all just stop saying print is dead?

For more than 20 years, print has supposedly been on its last legs. Does it still make sense to include it in your campaigns? Here are 7 unequivocal reasons why we would answer with “Yes!”

Sales Spotlight: William Mulderry

William Mulderry avidly completes the New York Times crossword puzzle every day — and can typically go until Thursday without cheating! He’s also Vice President and Group Publisher for primary care, payer, and pharmacy audiences — offering you 30 years of experience in publishing and logistical services.

Sales Spotlight: Eric Temple-Morris

Eric is a Silicon Valley native but has been based out of Portland for the past 20 years, enjoying the benefits of being surrounded by nature and the Pinot Noir region. In addition to soaking up all that the Pacific Northwest has to offer, Eric is also a NASCAR fan. In fact, keep an eye out if you’re watching the Daytona 500 this year — you may catch a glimpse of him in the stands!

Sales Spotlight: Aviva Belsky

Whether you’re targeting urologists, OB/GYNs, psychiatrists, or any other specialist, each one has its own unique personality. Learn how Group Publisher Aviva Belsky has learned how specialist physicians consume information, and what that means for you.

3 Life and Marketing Success Resolutions for 2019

Those of us who attended Content Marketing World this past year had the pleasure of hearing Joe Pulizzi’s keynote. Joe’s approach to setting expectations and goals both personally and professionally resonated. Here’s the recap.

Happy Holidays from MJH Life Sciences™

The team wishes you peace, joy and prosperity. We appreciate working with you and hope the holidays and the coming year bring happiness and success. Thank you for your continued support and partnership into 2019!

Back It Up, Back It In – Using Research in Your Content, in Addition to Driving It

We use data all the time — to develop audience insights and program benchmarks, but we also use it to build trust with our clients and readers.

Our colleagues at Content Marketing Institute recently blogged about this very topic — making sure to use data points from a recent SurveyMonkey study.

The New Face of Oncology

Founded in 1987, the journal ONCOLOGY has served as a vehicle for peer review and progress from the field’s best minds for more than half of oncology’s history. These experts follow a special calling; ONCOLOGY has renewed its own commitment by redesigning the delivery and presentation of their work.

This new design, across print pages and on Cancer Network — unveiled earlier this month — is better for research, better for clinicians, and better for sponsor visibility. It’s a journal by leading oncologists, for leading oncologists.

Who’s Got Game?

While gaming is ubiquitous for entertainment purposes, healthcare has also seen a steady rise in the creation and use of games to educate both patients and clinicians. In fact, according to Global Market Insights, the healthcare gamification market size is set to surpass USD 40 billion by 2024.

Read this whitepaper for the Top 3 reasons to adopt gamification as part of your healthcare marketing plan.

Reaching Beyond the Rx

Traditionally, healthcare marketers have used prescription data to make sure they’re reaching physicians who are most likely to influence use of their products. But, what value – if any – is there in the ability to target by diagnosis or procedure? Is your message actually reaching the gamut of key influencers?

Here are three trends to consider when marketing to healthcare providers:

Group practices are on the rise
Primary physicians have easier access to a variety of specialists, leading to increased communication and collaboration that can impact their patient’s treatment plan.

Importance of care coordination
Especially with government incentives, healthcare coordination among providers is more important than ever – which means treatment plans may be influenced by specialties not part of the traditional care model.

Influence of NPs and PAs
As practices are under pressure to increase patient access at lower costs, NPs and PAs are being empowered to take on a more involved role in care.

To learn how marketers are reaching beyond typical specialty segments, check out our latest whitepaper now.